Sponsors

Deep Throat said it best: Follow the Money.

With the change in economic climate, it’s become more important than ever for conference and event hosts to pay careful attention to their revenue streams, and we recognize that for many events, sponsorship dollars represent a huge piece of that. Nevertheless, when we built Pathable, we focused on the attendee-to-attendee networking experience first. Our thinking: if the attendees aren’t happy, you won’t have time to think about whether the sponsors are happy.

Once we felt we had delivered a solid attendee-to-attendee experience, it was time to turn our attention to creating great sponsor experiences, as well. Our challenge, though, was to create a sponsor experience that helped sponsors reach attendees without compromising the attendee experience. Ideally, it would enhance it.

With those goals and constraints in mind, we introduce our sponsor platform. With it, event sponsors get:

• Front-page placement for their logo and brand
• Full-page to show off their stuff, including a dynamc list of all their attendees at the show, to help attendees find someone to talk with easily
• Top-rank listing in searches for tags on the sponsor profiles
• All attendees from sponsoring organization get enhanced profile tiles

It’s a set of functionality that gives sponsors a higher profile within a topic area relevant to their business, and makes it easier for attendees to find sponsors offering services in which they are interested.

And what does this feature cost? Less than nothing. As part of the Pathable platform, the sponsorship tools belong to you, the event organizer, which means you can integrate this offering into your existing sponsorship packages, driving more and higher-tiered sponsor sales.

Now go sell!