Wednesday, April 29, 2009

Twitter – Pathable integration

Pathable profiles now include a Tweet Profile button for attendees. When they click the button, Pathable will author a tweet on their behalf that reads:

I’m attending (Your Event Name). My profile: http://tinyurl.com/abcdef #your_hash_tag

This is a great way to enlist your attendees as a viral marketing army, plus it’s a good way to help clearly establish your hash tag. We’ll be expanding Pathable’s use of Twitter and hash tags further over the coming months.

To set your event’s hash tag:

  • Visit your event site (or sign in through http://my.pathable.com/)
  • Click Manage this Event
  • Click Event Basics
  • Enter your event’s hash tag (including the “#”) and click Save

No idea what a “hash tag” is? Read about it in our Twitter for Event Planners guide.

Posted by jschwa