Certainly a good idea

At Pathable, we’ve long recognized that on-line social networking is just one piece of the overall conference experience for attendees and for the event planner. Making sure we fit seamlessly into that workflow is essential to ensuring we deliver a useful and satisfying experience to both levels of customer.

That’s why we’re so pleased to announce our new partnership with Certain Software, a world leader in event management software. By integrating Pathable’s new account experience directly into Certain’s registration system,  we’re able to create an experience for attendees that is smooth and easy: purchase your ticket to the conference, fill out your profile and start networking.

And the partnership is a win-win: “Online social networks are a critical component of any successful meeting,” according to Brett Weigl, Director of Product Management at Certain Software. “Using the sophisticated attendee profile data that can be collected during the registration process in Certain Registration, meeting planners can increase the value of events several times over by starting a social network on Pathable for their attendees.”

If you’re already a Certain customer, know that you now have the ability to add rich on-line community and social networking features to your conference with the flip of a switch.