Social Media / Events Case Study Webinar
I’ve seen too many webinars and blog posts that promise to teach me “secrets of social media” but end up saying, in effect “use Twitter, LinkedIn and Facebook, they’re great.” We hope to break this mold on Wednesday, July 1st with a webinar that offers a succinct toolkit for social media and events, with recommendations on what to use, what not to use, when and why, based on case studies and data.
The event industry has seen an explosion in the use of social media such as Twitter, LinkedIn, Facebook and Pathable for good reason: data show that the prime reason people take time away from work to travel to events is to have face-to-face social interactions. Events that offer social networking are more successful.
The tough question is which to use?
- What generates increased attendance?
- What improves attendees satisfaction and renewals?
- What extends the life of an event beyond the closing night reception?
Jordan Schwartz of Pathable is teaming up with James Spellos, CMP, founder of Meetings U., trainer, speaker and blogger on social media, to offer a free webinar that will explore real data from real events, to help you evaluate the best solution for your event and who the top vendors in those categories are.
The webinar will cover:
- Key differences between Twitter, LinkedIn and event specific social networking tools
- A content analysis of what exactly people are Twittering about before, during and after live events, and a discussion of how this ties back to attendance and satisfaction
- Case study and demo of the use of private social networks (Pathable and others) at several live events, including analysis of adoption numbers and post-event satisfaction
Click the link below to reserve your spot at what promises to be a highly educational, practical and useful session.
Social Media at Events Case Studies
Wednesday, July 1, 2009, 11 am – 12 pm Pacific (2 – 3 pm Eastern)
Register Now: https://www2.gotomeeting.com/register/722336026
Bring your questions and see you there!
[...] just wanted to give a quick shout out to the folks at Pathable that are doing an Events Case Study Webinar tomorrow, or is it today, I have lost track or my time suddenly? This is a webinar I myself would like to [...]
Is there a place that you have this webinar recorded anywhere to view?
Thanks!