Wednesday, July 22, 2009

Cvent Partnership

We’re very happy to announce our strategic partnership with Cvent, one of the largest providers of event management and registration services. Cvent properly boasts they help over 14,000 planners manage 175,000 events, surveys and marketing campaigns every year, and we’re very proud to have been chosen to provide social networking services to those customers.

As we’ve said before, we realize that social networking services are a piece of the larger picture of a successful event, a picture that includes registering and managing attendees, managing vendors and speakers, site selection and more. It’s a piece that’s becoming essential, but part of what will make it successful is when it fits in with the other pieces. For example, attendees don’t want to have to re-enter their personal data, once to register for the event and again to register for a social network. Likewise, event planners have enough on their plates without manually transferring data back and forth. By integrating with Cvent, we ensure that Cvent’s 14,000 meeting planning customers have the option of offering social networking services to their attendees seamlessly.

In the very near future, an attendee at an event that doesn’t offer a social networking solution will be asking “what’s wrong here?!” We’re happy that Cvent customers won’t be hearing that complaint.

If you’re a Cvent customer, please talk to your account manager or contact Pathable directly about how we can turn on Pathable integration to your existing Cvent service.

Official Cvent – Pathable strategic partnership press release

Posted by jschwa