Pathable’s LinkedIn integration
This past week, LinkedIn released their new, updated API to the public developer community. This has freed us up for an announcement, as well: Pathable has been working with LinkedIn for several months (while the API was in beta) to develop our new LinkedIn integration features, and we’re very pleased to announce and release those features today.
One of the first questions event attendees ask (after “where’s the conference”) is “who else is going?” Part of the fun and value of attending a conference in person is catching up with old friends and recharging business relationships with some face-to-face time. But how do you figure out, from the giant list of attendees, which are the ones you know?
When you register for a Pathable conference community, Pathable will (with your permission) automatically check your entire LinkedIn network against the attendee list and let you know which of those people will be there. It’s that simple.
Those of you who are familiar with Pathable will know that we’ve been offering the same ability to identify which of your Twitter friends are attending for some time now, and that Pathable also encourages your attendees to tweet a link to their profile (and thus your event) to their Twitter network.
This effectively enlists your attendees as your “viral marketing army”, spreading the word about your event to your attendees’ social networks.
We’re pleased to announce today that this viral marketing tool has been extended to LinkedIn, as well. Attendees can now update their LinkedIn status from within the Pathable community site, telling their LinkedIn contacts that they’re attending, providing a link to your site and your event’s hash tag.
Of course, Pathable never tweets or updates status without an attendees explicit, prior permission, but we do streamline the process so that attendees who want to take advantage of it can do so with a single-click. We’ve seen this feature become a very successful part of many event’s social media strategies, and look forward to extending its reach to LinkedIn.
Please contact info@pathable.com with any questions.
Yes. Let’s tie everything together. This gets us a step closer to the global community, or to the end of privacy. It depends on what you want. Those of us who want to connect will have a definite advantage.